5/19/2003 :: StreetGlow Launches "Light Your Ride"

StreetGlow Launches "Light Your Ride" Promotion

May 19, 2003 -- Wayne, NJ - StreetGlow™ Inc., provider of auto-neon® and performance lighting products, has launched its "Light Your Ride" promotion, which will run May 1 to Aug. 31, 2003. Customers that purchase qualifying Sony Electronics' Xplod® in-car entertainment products are eligible to receive one of several StreetGlow® auto-neon products free of charge with redemption coupon.
This newest partnership marks an ongoing partnership between StreetGlow and Sony for automotive-oriented promotions.

"We're delighted to be working with Sony again on the 'Light Your Ride' campaign. I think we've found an effective way to address our common niche market," said Jack Panzarella, StreetGlow founder/CEO. "Car enthusiasts that choose Sony Xplod products for their in-car entertainment also recognize the StreetGlow name for our excellence in high-performance neon and lighting products."

The "Light Your Ride" promotion is available at participating Sony retailers. Consumers that purchase select Xplod CD receivers, video, amplifiers, and subwoofers can choose to receive a StreetGlow 15-inch LED Light Bar, Sound-Activated Neon Tube or Black Neon Accent tube free of charge (via mail in redemption).

Promotion terms and conditions, qualifying Xplod products and the downloadable redemption coupon are available on the Sony Xplod Web site at www.sony.com/xplod.