5/12/03 :: AIWA Getting New Lease on Life

AIWA Getting New Lease on Life

May 12, 2003 -- On December 1, 2002, Sony Corporation acquired Aiwa Company Ltd. The Aiwa brand will now be re-launched and re-focused in the United States under a newly formed marketing organization named Aiwa Strategic Accounts Partnership Inc. (ASAP). The new organization's mission is to rebuild the Aiwa brand to exist independently as a vital brand positioned side-by- side with other Sony brands. The new Aiwa brand will encompass network, digital and visual products, MP3 players, as well as home and car audio products.
To bring this revitalized brand to consumers, ASAP will be unveiling several new product lines that are strengthened by network connectivity, high quality and good value. Geared toward Gen Y and Gen X consumers, the new product lines will be supported by a global marketing campaign, including a new Aiwa logo, reflecting the innovation and quality of the brand, a new tag line - "enjoy AIWA" - and a revitalized Web site (www.us.aiwa.com).

Aiwa expects to make available by the end of this spring innovative lines of home, car and portable audio systems and accessories.

Home Audio:
- All-new BMZ series mini-systems feature interactive USB terminals and A/V input (see image above). Key Features:
· 280W total output power
· 5 CD slot-in changer with MP-3 playback
· 3-way speaker system including dual woofer (5.5 inch)


Car Audio:
· Stylish CDC series car audio receivers boast a sleek new design.
Key Features:
· MP3 ready
· CD-R/RW ready
· BBE Processor


Portable Audio:
· New lightweight and compact noise canceling HP series headphones.
Key Features:
· 70 percent noise reduction
· Convenient collapsible design


To view the complete line-up of new Aiwa products visit www.us.aiwa.com.