Sirius Surpasses 600,000 Subs September 7, 2004 -- New York - Sirius said that it has passed the 600,000 subscriber mark. The company remains on track to achieve one million subscribers by the end of the year. Sirius reached the 600,000 mark over the Labor Day weekend, which was the debut weekend of Sirius’ play-by-play coverage of college football from 23 major universities from around the country. Later this week, Sirius will debut Sirius NFL Sunday Drive, the new programming package that allows subscribers nationwide to hear every NFL game each week. "Sirius acquired 64,000 subscribers in August – the best month in our company’s history – underscoring how great the consumer reaction has been to our service,” said Joseph P. Clayton, CEO of Sirius. “Beginning in September, we expect even greater subscriber growth, thanks in part to our new retailing partnerships with RadioShack, DISH Network, Wal- Mart, Advance Auto Parts and other dealers to be announced.” “The Chrysler Corporation, along with our other OEM partners, will also contribute a significant number of subscribers, thanks to their 2005 model-year factory programs that are just now beginning to reach showrooms. We also expect great customer reaction to our new line of smaller, feature-rich radios and accessories that will hit store shelves beginning this month. We will support all of these initiatives with an extensive advertising campaign that highlights our NFL programming and our unmatched commercial-free music line up,” added Clayton. Sirius radios for the car and home beginning at $149 are also available at Best Buy, Circuit City, Crutchfield, Car Toys, Tweeter, Ultimate Electronics, Sears, Good Guys and thousands of other dealers around the country. Sirius radios are also available in select Ford, DaimlerChrysler, BMW, Audi, Volkswagen, Nissan and Infiniti automobiles
