I bought it for about $300. I really like the unit, but I want some more functionality. The Pioneer Premier 860MP will simply offer me more functionality, and the color of the unit will work better in my car. There is a reason I am sticking with the Pio Premier line... it has been awesome to me. I really haven't mentioned it much because I don't need a new HU, it's just I want a new HU. If I see it will help someone else, and myself at the same time, I'll offer it. If you don't want it, I'll just leave it in my dash 'till I see someone else who would benefit from it

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You get the Elite member discount of $10 off. The Brahma 10 shipped to you would be $319.